Service
Product development: from idea to market-ready digital product
You have a product idea – an app for your device, a customer portal as a new business model or a SaaS solution for your industry? We support you from the first idea through concept, design and MVP to the live product. From a single source, and with the perspective of a team that develops and runs products of its own.
Discuss your ideaWhy many digital products miss the market
Many product ideas fail not because of the technology, but because too much is built too early. Development goes on for months before real users get their hands on the product – and only after launch does it turn out that important assumptions were wrong.
That is why we proceed step by step: first we clarify which problem the product solves for whom. Then we make the idea tangible with a clickable prototype and test it with users. Only then is an MVP built with exactly the features needed for launch – on an architecture that can grow with the product.
What we build for you
Discovery and product strategy
In workshops we sharpen the target group, problem, value proposition and business model, and prioritise the features that really matter for launch.
UX/UI design and prototypes
We design the user journey and interface and bring the idea to life with a clickable prototype – for user testing, investor conversations or internal decisions.
MVP development
We develop the first market-ready version of your product – as a web app, native app for iOS and Android or SaaS platform, connected to devices and hardware if required.
Operation and evolution
After launch we run, monitor and extend the product based on user feedback – or hand it over to your own team in an orderly way.
Typical projects
New digital business model
A manufacturer or service provider wants to offer customers a digital service – for example a portal, a platform or a subscription model.
App for a physical product
A device is to be controlled, analysed or maintained via an app – connected via Bluetooth, Wi-Fi or the cloud.
SaaS for your industry
An internal tool or industry expertise is to become a product that other companies can use as well.
Validating a product idea
Before making a larger investment, an idea is to be tested on the market with a prototype and MVP.
A team that builds products of its own
We know what makes a product different from a project: with valimatic, a platform for automated data protection checks of websites, and Shadow AI Discovery, we develop and run digital products ourselves. This experience goes into your project.
- Product thinking instead of pure contract development: value, users and business model in view
- Design, development and operation from a single source – no friction between agencies
- An architecture that grows with your product instead of having to be rebuilt after the MVP
- Data protection and security from the start – essential for products that process personal data
- The source code belongs to you – no dependency on us
How we work
1. Discovery
Workshops on target group, problem, value and business model. Outcome: a clear product vision and a prioritised list of the most important features.
2. Design and prototype
User journey, interface design and a clickable prototype that lets us test the idea with real users early on.
3. MVP
Development in short iterations with regular working results – on an architecture that can grow with the product.
4. Launch and growth
Release, operation and further development based on user feedback and key figures.
Frequently asked questions about product development
What is an MVP?
A minimum viable product is the first version of a product with just enough features for real users to use it meaningfully. This lets you learn early what works on the market – and only then invest in further development.
Do you also help with the idea and concept?
Yes. We support you from the very first idea – with discovery workshops, UX/UI design and clickable prototypes. You can also come to us with a finished concept; in that case we start with architecture and implementation.
How long does it take to get a first prototype or MVP?
A clickable prototype is usually ready within a few weeks. The time to MVP depends on the scope of features – after the discovery phase you receive a reliable estimate.
Who owns the source code and the rights to the product?
You do. You receive the complete source code and usage rights and can develop the product further yourself or with another team at any time.
Do you support the product after launch?
Gladly. We take care of operation, maintenance and further development – or hand the product over to your own team in an orderly way, including documentation and onboarding.
Do you have a product idea?
Tell us about it. We will show you how we can make it tangible together – and which first step makes sense.